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The intention economy is an approach to viewing markets and economies focusing on buyers as a scarce commodity. The consumers' intent to buy drives the production of goods to meet their specific needs. It is also the title of Doc Searls book: ''The Intention Economy: When Customers Take Charge'' published in May, 2012. ==Concept== Doc Searls coined the term in an article for Linux Journal. He wrote: "The Intention Economy grows around buyers, not sellers. It leverages the simple fact that buyers are the first source of money, and that they come ready-made. You don't need advertising to make them." Despite the advancement internet businesses are still seller oriented. Even successful businesses like Google still have the point of view of the sellers, with their revenue coming nearly all from advertising. Searls describes the current condition as a series of silos. The only option a buyer has is merely moving from silo to silo. Nothing has fundamentally changed.〔''idem''〕 Some sites have similar characteristics of an intention economy. For example, flight booking services Priceline.com, which let users name their price for an airline ticket still functions like a "silo." In an intention economy a site like Priceline might serve as an intermediary with the airline coordinating new flight dates and times that correspond around the buyers intentions. Companies need to be able to respond to a customers precise needs. "Mass customization, in a lot of areas it is no longer inherently necessary that I get the exact same thing as a million other people. A computer manufacturer can be geared for assembling a computer just for me, to my specifications. A travel agency can construct a travel plan particularly for me." 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Intention economy」の詳細全文を読む スポンサード リンク
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